Online Marketing Info » keyphrase position http://onlinemarketinginfo.com Sun, 30 Oct 2011 02:57:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Where Should I put my Keyphrases? http://onlinemarketinginfo.com/2009/04/21/where-should-i-put-my-keyphrases/ http://onlinemarketinginfo.com/2009/04/21/where-should-i-put-my-keyphrases/#comments Tue, 21 Apr 2009 05:50:31 +0000 admin http://onlinemarketinginfo.com/?p=97
  • On the page title between <title></title>
  • inbound link text
  • headers – one <H1> tag per page
  • subheaders – use <H2> or <H3> tags to break up the page copy throughout the page…this page uses H2s. above the “where should I put my keywords?” line is an H2, and so is the “Tips to improve keyword density” tag below.
  • In the actual body of the site
  • In the meta description tags.
  • navigation links when possible
  • outbound links when possible

    • Some possibilities why your keyphrase doesn’t rank higher than the competition:

    - The keyphrase is in your competitor domain name or URLs
    - There are lots of low PR backlinks with good link text that don’t get shown with the Google link.
    - There are lots of internal links with the keyphrase in anchor text, ALT tags, etc…

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