Online Marketing Info » online marketing info

Steve Jobs away for half a year.

admin — Thu, 15 Jan 2009 18:33:16 +0000

The CEO of apple is away for half a year because of medical reasons.
He was treated for cancer before.

The apple stock went down by 7%.
You can see how much effect it has on a business when a guy that has earned the customers trust leaves for a while.

People don’t like changes in top staff positions.

New design.

admin — Mon, 12 Jan 2009 12:23:51 +0000

Dear marketers

Online marketing info has a new design now.

Feel free to leave comments!

Some more adsense tips for a higher income.

admin — Wed, 26 Nov 2008 00:49:24 +0000

I found some more tips while learning about adsense.
Choose the right format for your ads,this depends on the placement of your ads on your page.
It’s generally known that wide formats have better results than smaller ones.Always make sure that your ads blend into your page.
Make sure you show ads on as many pages as possible,write 1 page around 1 subject,this way google will show more relevant ads because the subject of your page is defined.The more quality you write,the more relevant ads.
Experience shows that 1 ad block has more income than 2.
Place one ad block in your content and 1 ad block on the upper left of your webpage.

Tips to earn more with adsense.

admin — Wed, 26 Nov 2008 00:30:30 +0000

First of all get to know adwords,it’s very good to know what’s behind adsense.
Write pages based on top paying keywords,on this pages top paying adsense ads will be shown and you will end up earning more through adsense.
Use keywords in english language,most of the websites are in english.
Put your ads on a strategic place,these are places that are eyecatchers.
This way people will have the intention to click faster on your ad and your click through rate raises.
Also make sure your ads blend in with your web page,they better have the same colors as the template you are using.
This way you will prevent advertising blindness.
While gathering info about links I found out that blue is the best option for links,it’s some sort of a standard option so people will click it faster.
Also it’s better to make the url the same as your ad text,this way your url “melts” into your ad text.
All this will get you a better CTR(Click through rate)

How to optimize your metatags?

admin — Mon, 24 Nov 2008 21:36:19 +0000

Write a relevant short description for each separate page.
Use keywords and keep your description fluent grammatically.
Summing up keywords is considered as spam.
Maximum 200 characters should be enough.
According to the latest polls the metatag description is not used by google to make up the rankings.Other search engines use the metatags so It’s better to provide a description.
Also write for each page sets of keywords and separate them with a komma.Think about keywords that a potential customer would type into a search engine and use that as a keyword.
Maximum 20 keywords should be enough.

A sitemap is important for search engines.

admin — Mon, 24 Nov 2008 21:29:43 +0000

Write a structured sitemap,make sure that it is accessible from the homepage through your internal link structure.
You can write an explanation with the different links so your sitemap will become readable.
When all your pages are connected to eachother through html and you make a separate sitemap also than all your pages could be indexed by google and you don’t need external systems liks Google Sitemaps.

Are H1 and H2 tags important for search engines?

admin — Mon, 24 Nov 2008 21:24:10 +0000

A good idea is to start every page with an eyecatcher,that way your visitors knows what your page is about.Put this eyecatcher between H1 tags and use relevant keywords.
Start new paragrafs with a H1 or H2 tag depending on your design.
Use the STRONG tag to give certain keywords more weight.

Outbound link optimization.

admin — Mon, 24 Nov 2008 21:17:46 +0000

We talked about inbound links in the post before this one but inbound links are not the only important linking method.
Outbound links are also important,relevant external links have a positive effect on your rankings in search engines, but make sure that these remain structured and that you add something nice for your visitors.
Don’t waste any time on irrelevant outbound links.

How to optimize your inbound links.

admin — Mon, 24 Nov 2008 21:14:59 +0000

Inbound links are very important for your rankings,especially for google.The more relevant these links,the more weight they gain.This means that an incoming link from a website about a similar subject is more important than a link from a website that doesn’t have anything to do with your subject.
Find directories and add your page to the correct category,you can also add yourself to starting pages.
Find related pages and email the webmaster about a link exchange,make sure that the webmaster his link is on your website before you make the request.
Make sure that you show a meaningfull description between the anchors and these inbound links.Use keywords but don’t exagerate.
Text links are far more important than banner links or links behind images.
You should avoid linking through javascript and don’t waste your time with irrelevant inbound links.
Don’t care too much about your pagerank, focus yourself on relevant inbound links.You don’t need to have a high pr to have a good website.

More tips to rank higher at google.

admin — Mon, 24 Nov 2008 19:33:17 +0000

Make sure that all pages of your website are connected to eachother by html links,when you don’t have internal html links only your homepage will get indexed.This is the case at websites with a flash navigation.Search engines can’t read a flash object.When your entire system is based on flash,make sure that you have an alternative in html,usually this is done by repeating all the links at the bottom of the page.
Never make your content in flash,use html or php and make sure you output a correct HTML file.

Optimize your website title to rank higher at google.

admin — Mon, 24 Nov 2008 19:26:16 +0000

Write for each page a separate title,use keywords that also exist in your content,for this post I used rank higher at google,this is the second time that it will be mentioned on that page so the keyword will have a higher density.
Search engines might also search between relevance and content.
Make sure that the title is readable and that it invites the user to click,never forget that this title will appear in the search results at for example google.
Keep your title short,the more keywords you use the less important these become.64 characters would be the absolute maximum you should use,spaces included.
Check the title I used,45 characters long so optimal for dearch engines.

Tips to improve your content for a higher google ranking.

admin — Mon, 24 Nov 2008 19:11:21 +0000

The first hint is to create quality pages,when you got something interesting to say people will browse through your pages and trust your product.The possible client might even return later to buy the product.
If you don’t have anything interesting to say don’t even think about starting,you will end up loosing the client.
On your pages only handle one general subject,write content that uses relevant keys.
When your page is about SEO use keywords like “google ranking”,”higher search engine ranking”,etc..
Put the subject of your page in the name of your page file and separate multiple words with a dash.
When your page is about “ranking higher at google” us ranking-higher-at-google.html or ranking-higher-at-google.php
This should bring your page up at the google rank.
Put yourself in the position of your customer,which words would you type into google to get to your own webpage.Think about it,write down those words in notepad and use them in your texts.

Online Video Marketing

admin — Fri, 14 Nov 2008 15:13:09 +0000

Video marketing has been around for a while on the net now.
In the beginning it wasn’t popular but because of the tv culture we are in and the high speed connections video websites like youtube became big and could have a big effect on your market.
Put a link to your site in the comment so people can go to the product website immediately after they have watched the video.
A watermark on the video with your website is also a very nice idea.
Create a movie about your product and put it on youtube,I can guarantee you that you will get extra visitors.

Iphone conquering the online market.

admin — Thu, 06 Nov 2008 23:44:29 +0000

If there is a very big new business,it’s the iphone.
People tried all sorts off marketing,now even porn sites especially for the iphone appeared.
That’s a very good way to explain it.
Porn follows the new ideas:
vcr,dvd,internet,…
If you reasearch this market before there comes out a big idea like specialized porn sites you will get a nice amount of traffic,try to create something interesting and you will reel in the money.

Yahoo not bought by google.

admin — Thu, 06 Nov 2008 23:36:29 +0000

Dear online marketers

Google wanted to expand it’s market by buying yahoo,they offered a lot of monry but it got rejected.
Due to the financial crisis yahoo has lost 50%,the offer from google won’t be as big as it used to but yahoo better sell before they get in a real crisis,yahoo has been a very non stable company in the past and is very dependent from .com marketing.

Season marketing

admin — Wed, 05 Nov 2008 00:03:12 +0000

Whenever marketers talk about season marketing they mean the nba playoffs,cricket season,etc..
When the nba playoffs season is on the air you could use Satellite TV On PC.
People can watch the most important programs online with one small fee,this will get a lot of sales during the seasonn that’s why it’s called season marketing.

Occasion marketing

admin — Tue, 04 Nov 2008 23:59:57 +0000

This marketing theory is based on occasions.
For example the new James Bond : Quantom Of Solace.
The keywords above could bring in a lot of traffic because a lot of people need information about the new James Bond movie.
Same with christmas, this period is coming towards us at a fast rate and at this time of the year people spend the most,it’s been proven a lot before.
As you can see occasion marketing could have a big effect on your business.